We've written about nearly every Google update since 2009. Panda, Penguin, Hummingbird, Google+ Your World, authorship photos, even Klout scores. Then our own organic traffic fell off a cliff anyway. Here's what GA4 shows for 2thetopdesign.com. Organic search sessions went from 8,344 in 2023 to
Recycle, repurpose and reuse your content: one conversation, a month of marketing
The cheapest piece of content you'll ever publish is one you already made. Recycling content means taking something that exists (a talk, a video, a sales call, an old post) and turning it into new formats for new places, without starting from a blank page. I wrote the first version of this post in