How to Change Your Facebook Business Page URL

Your Facebook business Page URL is your Page’s username. Change the username and the web address changes with it, from something like facebook.com/profile.php?id=1000123456789 to facebook.com/YourBusinessName. On a computer, it takes about a minute: open the Page, go to Settings & privacy > Settings > Page setup, click Edit next to the username, and save. You need Facebook access to the Page to do it.

Here’s the full walk-through, the rules Meta uses to accept or reject a name, and the one place that URL matters more than it does on Facebook itself: your Google Business Profile.

The steps, as Meta lays them out today

Meta’s own help article on creating a Page username gives these desktop steps. They work for changing an existing username too, because it’s the same field.

1. Log into Facebook and click your profile photo in the top right.
2. Click See all profiles, then pick your business Page. You’re now acting as the Page.
3. Click the Page’s profile picture in the top right.
4. Click Settings & privacy, then Settings.
5. In the left menu, click Page setup.
6. Click Name, then click Edit next to your username.
7. Type the new username. If it’s available, click Save changes.

Your new address is facebook.com/ plus whatever you typed. Open it in a private browser window to make sure it loads.

Meta’s article only lists desktop steps, and the app moves its menus around more often than the website does. If you can’t find Page setup on your phone, do it from a computer.

The rules that decide whether your username gets accepted

Most failed attempts come down to one of these. They’re from Meta’s username guidelines:

• At least 5 characters.
• Letters, numbers and periods only. No hyphens, no underscores, no spaces.
• Periods and capital letters don’t make a name unique. SmithPlumbing, smith.plumbing and smithplumbing all count as the same username.
• No generic terms and no domain extensions, so “plumber” alone won’t fly, and neither will smithplumbing.com.
• One username per Page, and it can’t impersonate somebody else.
• New Pages may have to wait. If you’ve just created several Pages, Facebook can hold off on letting you set a username.
• Inactive Pages can lose it. Meta says a Page’s username may be removed for inactivity.

If you remember an old rule about needing 25 likes first, that was true when we first wrote this post in 2011. It’s not in Meta’s current guidance.

Pick the name like it’s going on the side of your truck

Because it kind of is. That URL ends up on your business cards, your email signature, your Google Business Profile and every directory listing that asks for your social links. Changing it later means hunting all of those down.

Here’s what we tell clients:

• Match the name people already say out loud. If customers call you “Smith Plumbing,” don’t register SmithPlumbingAndDrainSolutionsLLC.
• Match your other handles. Same name on Instagram, YouTube and LinkedIn wherever you can get it.
• Use capitals for readability. Facebook ignores them for uniqueness, so facebook.com/SmithPlumbing and facebook.com/smithplumbing go to the same place, but the first one is easier to read on a printed card.
• Leave the city out unless it’s part of your brand. A Franklin shop that opens a Murfreesboro location doesn’t want “Franklin” baked into its URL.

Consistency matters more now than it did when people found you through a Facebook search bar. Ann Smarty has spent more than twenty years in SEO, and when she came on Unscripted SEO her starting list for a new business was blunt:

“Establish your profiles, name consistency, get registered where it makes sense.”

– Ann Smarty, SMARTy Marketing, on Unscripted SEO

Her reason is the AI answer engines. In her words, “I refer to that as LLM consensus. This is when LLMs are able to find a lot of different sources about you and they are very consistent in their messaging.” A Facebook Page called one thing, a Google listing called another and a website called a third is the opposite of that.

Why the URL matters more on your Google Business Profile than on Facebook

Well, the truth is that most of your local customers will never type your Facebook URL. They’ll search Google, see your Business Profile, and click from there. Google now lets you add social links to that profile, and it asks for the Facebook link in one exact format: https://www.facebook.com/{username}. A Page still running on a long string of numbers looks sloppy there, and a link that breaks after you rename the Page just won’t save.

Per Google’s help article on social links, here’s how you add it:

1. Open your Business Profile and choose Edit profile, then Contact.
2. Next to Social profiles, click the pencil.
3. Pick Facebook from the dropdown and paste your new facebook.com/username address.
4. Save.

Google allows one link per platform. Social links only show in some regions. And Google doesn’t give you click data for them, so don’t expect a report.

Mike Martin builds Business Profile systems for local companies, and on his Unscripted SEO episode he explained why the profile and everything around it have to agree:

“Google’s the hottest girl at the party. And if [your] website and your Google profile don’t match, then all of a sudden you’re in a position where Google is just going to walk away.”

– Mike Martin, GBPly, on Unscripted SEO

Your Facebook name, your profile name and your website should all say the same thing. If you’re working on that layer, our local SEO strategies post covers the rest of the profile, and our reputation management tips cover the reviews that sit next to it.

What this one post taught us about renting traffic from Facebook

We have a confession. This how-to, written in 2011, became the most visited page on our site. When we looked at our own Google Analytics, it accounted for roughly 80% of 2theTop’s organic traffic in 2023. Then the whole site’s organic sessions fell from 8,344 in 2023 to 216 in 2026 (GA4), and most of that drop was this page losing its spot.

Search Console shows the slide month by month for this URL:

Source: Google Search Console, https://2thetopdesign.com/ property, this URL only, Jul 2025 to Sep 2026.

Across June 2025 to early October 2026 the page earned 54,855 impressions and 94 clicks at an average position of 20.7. The biggest single query, “how to change facebook page url,” showed it 1,167 times at position 20.7. People still want this answer. Google just stopped sending them to an agency blog for it.

We can’t prove exactly why. Our read, and it’s a judgement rather than a measurement, is that Meta’s own help pages and Google’s AI answers now handle the question directly, and a 2011 post with screenshots of a Facebook that no longer exists didn’t deserve the spot. That’s why we rewrote it.

Back in 2011 we also wrote that Facebook had lost 6 million US users in a month, going by reports at the time, and wondered if it would go the way of MySpace. Facebook did fine. The advice we gave at the end of that post held up better than the prediction: spend some of your budget on social, but put most of it into a website you own and the search visibility that sends people to it. A how-to about somebody else’s product is traffic you’re borrowing. Your own services, your own reviews and your own expertise are the pages that keep paying. If you’re weighing Facebook ads against SEO, our breakdown of when to use which channel walks through it, and this post on repurposing content shows how to get one piece of work onto Facebook, your site and your profile at once.

So go change that username. Then open your Google Business Profile and check: does it link to the right Page, under the right name, with the same name as your website? If you’re not sure what Google sees when it puts those three side by side, our SEO packages start with exactly that check, or you can send us a note and ask.