Pick a digital marketing channel by asking where your buyer is right now. If they're already searching for what you sell, use search: your Google Business Profile, SEO and pay-per-click ads. If they already know you, use email and social to bring them back. If they've never heard of you, you need
Learn WordPress SEO: the setup we run on our own site
What does WordPress actually do for your SEO out of the box? Less than plugin marketing suggests, and more than a bad theme will let it. We've built client sites on WordPress for well over a decade. We standardized on the Yoast SEO plugin in 2010 and put it on every site we build. This site runs
Online reputation management tips: reviews, replies and the scams to ignore
Online reputation management for a local business comes down to three jobs: get a steady flow of honest reviews, reply to every one of them, and know what ranks when someone searches your name. There's a fourth job nobody warns you about, which is ignoring the flood of "reputation" offers that will
Web design mistakes that hurt SEO and cost you leads
Here's a number from our own Search Console. Between June 2025 and October 2026, our homepage showed up 21,267 times in Google for "nashville web design," at an average position of 8.4. It earned 12 clicks. That's a web design agency, on page one for the thing it sells, turning roughly one search
8 SEO tips for business blogging that bring in customers
A business blog earns its keep when each post answers a question a buyer actually asks, sits in a tidy site structure, and gets found by people who can hire you. Miss any one of those and you're publishing into the void. We wrote the first version of these eight tips in 2015. Here they are again,