What happens to a podcast episode after it goes live? For most shows, nothing. It sits in Apple Podcasts and Spotify, a few people hear it, and the best thing your guest said never shows up anywhere Google can read it.

We produce podcasts the way an SEO agency would. You get a finished show, and every episode turns into show notes, recap articles, quote cards, short clips and links back to your site. One conversation keeps working for you long after the recording ends.

Talk to us about a podcast or call (615) 236-6340

Most podcasts publish the audio and stop

Here’s the problem with a typical production company. They’re judged on sound quality and downloads, so the job ends when the audio file is uploaded. That’s fine if you’re building a media brand. If you’re a Nashville business that wants more customers to find you on Google, the audio file is the least useful thing the episode produces.

Well, the truth is the value is in the words. When you sit down with a guest who knows your industry, you cover the questions your customers actually ask, in the language they actually use. No keyword tool hands you that. Our job is to get it published where search engines and AI tools can find it.

What every podcast episode turns into

One podcast conversation turns into six deliverables: a show notes page, recap articles, quote cards, short clips, social posts and links back to your site

A show notes page on your site, with links to your services, your guest and everything you mentioned.
Recap articles written from the transcript, so each big idea gets its own page that can rank.
Quote cards with your guest’s best lines, ready for LinkedIn, Facebook and Instagram.
Short video clips cut for TikTok, Instagram Reels and YouTube Shorts.
Social posts pulled from what was actually said, not made-up talking points.
Links back to your site from the show notes, the recaps and your guest.

Your guest is the part people underestimate. When somebody gets interviewed, they want to show it off. They post it, they link to it from their own site, and their name starts showing up next to yours. That’s a link and a brand mention you didn’t have to beg for.

Why a podcast helps your SEO and your AI search visibility

Google and the AI tools (ChatGPT, Claude, Gemini, Copilot) decide who to trust partly by what gets published about you. Every episode adds to that: a page with your name and your guest’s, listings in the podcast directories, and recaps that link back to you. Keep it up every month and you’re building the kind of footprint we talk about on our Nashville GEO page.

It feeds the rest of your site, too. Your guest’s best quotes can go straight onto your service pages, and the recap articles give your ongoing SEO work something real to link to.

How we run your show

Plan it. We work out who you want to reach, what the show covers and what to call it.
Find the host and guests. You can host it yourself, or we’ll find or coach someone who can. Then we book guests your customers care about.
Record and edit. We record remotely, so guests join from their own desk, and we clean up the audio and video.
Publish. The episode goes out to the podcast directories, and the show notes page goes up on your site.
Write and cut. Recap articles, quote cards, clips and social posts, all from the transcript.
Share and link. Your guest gets their recap and the links to share, and the clips go out on your channels.

What podcast production costs

$700 per episode. No retainer and no long contract. You book one episode at a time.

That price covers the produced episode, the links from the show notes and recap articles, the blog posts written from the transcript, the social posts and the short clips. Not sure a show is right for you? Call us at (615) 236-6340 and we’ll talk it through.

We run our own shows first

You’re not buying something we’ve only read about. Jeremy Rivera, who leads 2theTop, has recorded 285 interviews for the Unscripted podcast network, including Unscripted SEO. The content process you’d be buying is the one he runs on those shows, and he lays out how it works on SEO Arcade’s podcast SEO guide.

2theTop has its own show now, too. Paid Attention is our podcast with James Maxwell, for business owners and marketing leads who want to know what actually paid back. We produce it the same way we’d produce yours, so you can watch it come together.

Who podcast production works for

Local service businesses

Interview your partners, suppliers and happy customers. Every conversation is proof that you know your trade.

Professional firms

Lawyers, accountants and consultants can show their expertise without writing every article themselves.

Agencies and consultants

Want to offer podcasts to your own clients? We can produce them under your brand.

Podcast production questions

Do I have to host the show?

No. Plenty of owners like hosting, and it’s a great way to meet people you’d want to do business with. If you’d rather not, we’ll find or coach a host for you.

Do I need a studio?

No. We record remotely. A decent USB microphone and a quiet room do the job, and we’ll tell you what to get.

Who owns the content?

You do. Everything is published under your brand, on your site and your channels.

Do I have to commit to a full season?

No. You book one episode at a time.

So what’s the conversation you keep having with customers that nobody has recorded yet?

Talk to us about a podcast

Tell us about your business and who you want to reach. We’ll tell you whether a podcast makes sense for you and what the first few episodes could be. Rather talk? Call us at (615) 236-6340.