The latest big change in Google Local SEO is Place Search. In a nutshell, Google is significantly changing the Search Engine Results Page (SERP) when they think you’re looking for local information. They experimented with this new SERP layout in August 2010 but the full rollout happened on October 27. If your business has a local focus, it’s more important than ever to make sure you’re paying attention to Local SEO, and more specifically, to Google Place Search SEO. 2 the Top has been a specialist in the field of SEO since 2001 and has primarily focused on Local SEO since 2006. If you need to find the best Place Search SEO company, you’ve found it. Call us now and we can get you 2 the Top!