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Search Engine Optimization

We've been the world of SEO since before there was a Google! Read all about Search Engine Optimization in these posts by the team at 2 the Top We Design & Marketing!

7 Must Know SEO Tips for Your Website in 2017

This is a new year, so let me help you start it off right by giving you a list of the most important updates we’ve seen in the world of SEO thus far. I’ve organized this must-know list of actionable items into ACE: Architecture, Content, and Engagement.  Whenever my team and I are hired to […]

8 SEO Success Tips for Business Blogging

In today’s social-media driven world, it’s common knowledge that a blog can help you build an audience, stand out, and grow your business. But the reality is that simply writing blog posts for your website is not enough. Instead, you need a winning strategy to create a blog that drives conversions and increases SEO. In […]

Inside the Mind of Google: Quality Rater Guidelines

Google has leaked the confidential Google Webmaster Quality Rating Guide. Most people don’t even know there’s such a thing as Google Quality Raters. The Quality Raters Guide is 160 pages of Google telling their internal quality rating team what they think is a good site and what they think is a bad site. From Google’s […]

Complimentary Marketing – Max Impact Hangout On Air

Breaking Out Of The Narrow Silo Of “SEO” I was privileged to be asked on as a guest of Max Minzer’s weekly Hangout on Air series, #MaxImpact to talk about this concept that you should always consider what complimentary marketing options you have beyond just “SEO”. I was joined by the legendary Bill Slawski of […]

The Future of Search: Google’s Hummingbird

2014 will be another big year for advancements in search and changes in how SEO is practiced. And it’s Google that will continue to drive the SEO train, steering it toward a better search experience for their users. So what’s in store for 2014 in SEO? Well, before we look into the future of search, […]

SEO Strategies for 2013 and Beyond

Are you jaded by fly-by-night SEO hucksters or poor marketing results from web designers? Did you get penalized on Google for having spammy links, low quality or even “non-human readable” content? If you’ve run into so called “SEO Experts” who have advocated these black-hat SEO strategies & tactics, you don’t want to miss this free […]

Top 5 SEO Mistakes that Small Business Make

Whether you are just starting out or you already have a booming business, SEO mistakes can really hurt your small business. You need to get found when prospects search for your offerings. Today’s marketplace demands having a strong presence on the web. How do you make sure you are showing up for them? Are you […]

3 SEO Experts Share Their Top Digital Marketing Tips

At PodCamp Nashville, I was part of an SEO expert panel that shared digital marketing tips. Here’s the final slidedeck of the SEO Tips session: Podcamp Nashville 2013 SEO Expert Panel from 2 the Top Web Site Design & Promotion From Ross Jones, 2 the Top Web Design Perfect SEO Infographic: Keyword Research Perfect SEO […]

The Best SEO Plugin For WordPress

At WordCamp Nashville, we discussed the Best SEO Plugin For WordPress.

Belmont New Century Journalism Speaker Series

Belmont University is offering a phenomenal lineup of Digital Media experts as part of the New Century Journalism Speaker Series. The series is free and open to the public. If you’re interested in Digital Marketing and Communication, this is a tremendous opportunity to learn from some of the top experts in their fields. Download a […]