Google has taken another big step in showing different results to you compared to what others see: Google Social Search. In 2009, Google introduced Social Search to enhance your normal Google Search results with info from your social media contacts. You may have seen this under the heading “Results from people in your social circle for (keyword)”
Until 2001, the Social Search results were usually not obtrusive. For example, they might be hidden together at the bottom of the page after your normal results. But now you’ll see Social results mixed throughout the normals SERPs (Search Engine Results Pages) based on their relevance.

You’ll see tweets, shares, blog posts and other items from your social contacts elevated in the results that you see when you search.

So why would this matter to you and your business?

Google has recently stated that they’ll be incorporating more social media into their ranking factors and 2 the Top Design has been encouraging businesses to improve their social media profiles. Social Search is just one more way that a high quality and high quantity of social connections will make your web presence more visible on Google.

Need help creating or improving your Social Media Marketing campaign? 2 the Top specialized in all forms of Web Presence Optimization and can help you. Call us today and we’ll start helping right away!