At the Nashville SEO Meetup gathering, we did a quick review of the Hydro Pro Pressure Washing Services Google Place Page & website. I’ll review the initial findings we saw together but I stumbled upon a couple major problem when I was able to dig deeper. Read on for more of the story:
Hydro Pro Pressure Washing Services
1005 Rodney Drive, Nashville, TN 37205
Shaun’s business is Pressure Washing in Nashville. He has a local focus so he wants to get customers in the Middle TN area. He wants to pay attention to Google Organic search, Google Local Search & Google Place Search.
Here’s what we found together
Hydropro Google Place Page
Place Page: Unclaimed although Shaun thought it was claimed
Citations: Under “More about this place” there’s 10 citiations displayed.
Other than claiming the Place Page, everything looked fine at 1st glance. Not great but nothing unusual.
“Nashville Pressure Washing” appears to be the best keyword phrase to target. Shaun’s website shows up as an organic #1 above all the Place Search listings. That’s great! However, it’s not tied to a Place Page so Shaun is missing out on the extra attention that his listing would draw if it were tied to his Place Page.
Looking at some Local SEO factors for the top ranking Place Search listings we see:
1st Place: Place Page claimed, added 5 categories, no reviews, 6 citations
2nd: Place Page not claimed, 2 reviews (both bad), 25 citation
3rd Place Page claimed, 1 review, 4 citations
4th: Place Page claimed, 1 review, 7 citations
1,2 & 3 are much closer to the middle of Nashville (remember talking about “Proximity to Geographic Centroid”?) than Hydro Pro Pressure Washing Services but the 4th Place Search listing is in relatively the same location. That helps us know that Shaun’s location probably isn’t a big problem. So how come Shaun’s site doesn’t get a good Place Search ranking?
RED FLAG: You’ve got a duplicate Place Page
Having 2 Place Pages is bad. Among other things, it can dilute the power that’s rightfully yours so that you don’t rank well. This could be a problem originated on Google’s end or it could have been due to something Shaun did or that someone did on his behalf. I think Shaun said that he had been paying someone to help with this. Shaun, can you tell us more?
I’ll hold off my recommendations on the Place Pages until we get more info from Shaun.
Let’s look at Shaun’s website:
We were rushed for time so we didn’t notice at the meeting today but the domain name redirects to http://hydro-pro.web.officelive.com/default.aspx
Once on the site, there’s really some good unique content on the site. Text, images, videos… all very good. Your home page has a good title tag & you use a good meta description. Not a SEO recommendation but I would recommend that you try to improve the general look and feel of the website.
Google displays 2 inbound links from other websites.
2 things for Shaun:
1) Do you have Google Analytics or other statistics that you can share with us?
2) Did you or someone else create the duplicate Place Page that’s claimed & has the different address? Can you tell us when & why?
For everyone else from the SEO meetup, post your questions and suggestions about Shaun’s website for us to discuss together. Check back daily for updates as we help Shaun improve his website.