Exactly how much is Google worth? In 2010, we know that Google had $29.3 billion in revenue. 97% of this comes from advertising which is primarily the Google AdWords pay per click program.
BusinessMBA.org has a great infographic detailing Google by the Numbers. This shows:
Google had $29.3 Billion in revenue in 2010
Google’s revenue was more than the GDP of the 28 poorest comtries combined
$2.5 Billion came from mobile ads.
Most expensive AdWords categories are: Insurance, Loans, Mortgage, Attorney and Credit
Google gets over 1 Billion unique visitors each month. That’s 1 out of every 7 people on Earth.
If you base how much Google is worth on their 2010 revenue and apply a very conservative multiple of 4. Google is worth $117.2 Billion. That’s well below their current market cap of $199 Billion.
From: BusinessMBA.org